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Jeep’s iconic Wrangler celebrated its 70th anniversary for the 2011 model year, and received several interior and exterior cosmetic upgrades designed to add a little refinement to its off-road personality.

For the 2009 model year, Jeep made its first real changes to the JK series by adding several new safety features as well as some cosmetic upgrades. First, the company put in Hill Start Assist (HSA) to help prevent rollback on graded surfaces, and then incorporated Trailer Sway Control (TSC) that monitored vehicle movement while towing, relative to its intended path. If the Wrangler began to sway outside set parameters, its computer would activate the Electronic Stability Program (ESP). A new center dome lamp with directional lighting, drop in center console bin, and cargo nets for additional storage rounded out interior changes.

The Jeep Wrangler JK carried on into the 2008 model year with editions that just about exactly matched the previous year, with the exception of a few slight interior refinements. All vehicles continued to be offered in 2- and 4-door models, with the 4-door Unlimited growing in popularity.

The Jeep Wrangler received its first major overhaul since 1998, and kicked off 2007 with all new features like shorter grille slats, clearly separated fenders, and fog lights incorporated into the front bumper. The brand also added a curved windshield and better roof integration to the new vehicle, which it said helped reduce interior noise by 20 percent. Calling itself the Wrangler JK, this redesign was also the debut of a 4-door model called the Unlimited, which was over 20-inches longer than the 2-door, and would go on to become extremely popular.

Remembering that trail experience can be rewarding and fun with Jeep's free companion app.

With all kinds of visual cues out now that Jeep's latest Wrangler has been unveiled, here are a few features that may have gone unnoticed.

It is always a risk when automakers decide to revamp a brand. But when struggling American Motors decided to mess with Jeep in 1986, it was a risk they needed to take. And the results are still felt today.

Top ideas and products we've seen both from various shows during the year, to everyday sales conversations.

Knowing what type of Wrangler you have may not seem important, but it can make it easier and safer when ordering parts. Plus, it isn't difficult at all.

We wave because it is something you just do when you cross paths with another Jeep - but for one person the Jeep Wave means much more.