Who doesn't like Jeep hair? Or, better yet, who wants Jeep hair?
Now for many in those warmer states, you've no doubt had the chance for weeks - if not longer. But for the vast majority of us, well, it is only really getting into the top-down season.
So if you really want that wild Jeep hair, whip out your smartphone and head over to Snapchat to celebrate 'Jeep 4x4 Day'.
Last year, the Jeep brand declared today, April 4, as 'Jeep 4x4 Day', and this year fans can once again celebrate the officially recognized holiday through a custom interactive 'Jeep Hair, Don't Care' Snapchat lens available on the social media platform for 24 hours starting 4/4. In addition, everyone can post their photos and follow along on the brand's social channels, including Facebook, Twitter and Instagram through its #Jeep4x4Day hashtag.
"The Jeep brand's passionate and diverse community of fans, followers and enthusiasts are one of the most socially driven in the automotive industry," said Olivier Francois, Chief Marketing Officer, FCA Global. "Given the incredible success of last year's Jeep filter, we saw the perfect opportunity to once again partner with Snapchat on 'Jeep 4x4 Day' to create a user experience that will make a significant impact with our millennial audience and across our global fan base."
The Jeep brand's custom Snapchat 'Jeep Hair, Don't Care' lens lets fans see themselves behind the wheel of an open-air Jeep Wrangler. When they raise their eyebrows, the hair in the lens blows wildly, giving them that "Jeep Hair, Don't Care" feeling that only Jeep Wrangler drivers understand. The Jeep brand's 'Jeep Hair, Don't Care' lens will remain active on Snapchat through October, and will be exclusively accessible to consumers by scanning unique Snap code (QR codes) provided at Jeep brand events throughout the year.
Prior to celebrating Jeep 4x4 Day, the Jeep social team aggregated fan content across its various social platforms to create a celebratory montage 'Today Was Made For Adventure' video. The handpicked content best embodies the enthusiasm and appreciation for all things Jeep, including traditions within its global community, such as off-roading, Jeep Hair, Don't Care, the Jeep Wave, mudding, and days spent on the beach.
